Your product with our quality mark
Coffee with Lion's Mane. Cacao with Reishi. Matcha with Cordyceps. A snack, a functional drink or your own supplement line.
At Aloha Fungi B2B you can build a product under your own brand, based on extracts we've selected, to your specification. If the product meets our criteria, you can label it with Made with Aloha Fungi Extracts or Aloha Fungi Approved.
We don't supply random mushroom powders from the market. We work with extracts that we ourselves select, verify and approve for Aloha Fungi products. It's our mark of quality, our know-how and our way of working with functional mushrooms.
For brands that want to stake a claim in functional mushrooms
You don't have to build an entire raw-material backbone from scratch. You can lean on our experience, our extracts and our knowledge of functional mushrooms.
We work with brands creating mushroom coffees, matcha, cacao, chai, functional drinks, shots, bars, instant blends, capsule supplements, private-label products and short limited runs.
Our extracts can go into coffee, cacao, matcha, juices, smoothies and food. In B2B products we use extracts that have passed our quality selection and could be part of the Aloha Fungi portfolio.
This means the partner doesn't buy an unverified component — they use raw material backed by our selection process, documentation, product experience and knowledge of how to use its full potential.
What you can build
We can help with a simple product — for example coffee with Lion's Mane — or with a more elaborate formula combining several ingredients. Products can be built around a single extract or a blend of several species. The choice depends on the product goal, taste, format and end consumer.
- 01
Coffee with Lion's Mane
for focus and mental work
- 02
Cacao with Reishi
as an evening ritual
- 03
Matcha with Cordyceps
for energy and performance
- 04
Adaptogen blend
for functional beverages
- 05
Bar or snack
with mushroom extract added
- 06
Private-label supplement
based on Aloha Fungi extracts
Extracts from our standard
The Aloha Fungi mark may appear only on products using extracts we have selected ourselves. That means extracts meeting our standard and belonging to the same raw-material quality we use in our own Aloha Fungi supplements and our LONGEVITY and PRIME product lines.
We do not approve products built on random raw material, unverified powders, grain-grown mycelium or extracts without documentation.
For us the ingredient is not just an addition to a formula. With functional mushrooms, extract quality determines whether the product can be explained honestly, sold and defended in front of an informed customer. That's why we anchor the co-branding program on three things: raw-material selection, documentation and our team's experience in working with functional mushrooms.
Two collaboration tiers
Every product carrying our mark goes through an approval process. The difference between the two tiers: scope of verification and depth of collaboration.
Tier 1 Made with Aloha Fungi Extracts™
The Made with Aloha Fungi Extracts mark signals that a product was built using extracts selected by Aloha Fungi.
A simple message for the end consumer: this product contains an ingredient from a brand specialising in functional mushrooms and applying the same raw-material standard to its own supplements.
You can use this mark on packaging, the product page, sales sheets, B2B materials and online communication — after the formula and mark-use agreement are approved.
Aloha Fungi Approved™
Aloha Fungi Approved is the higher tier. This mark goes to products that meet our quality, communication and formal criteria.
Using our extract isn't enough. We check whether the finished product makes sense as a whole: composition, extract dose, way of describing it, claims, label, transparency of communication and compliance with EU food and supplement regulations.
If the product passes approval, it can receive the Aloha Fungi Approved mark as confirmation that it was built to the Aloha Fungi standard.
What you get in the partnership
- 01
Access to extracts
The same extracts that may end up in our own supplements. Selected, tested and approved by our team.
- 02
Species matched to your goal
Lion's Mane for focus, Reishi for an evening ritual, Cordyceps for energy, Chaga as antioxidant, Tremella as the queen of the Beauty industry.
- 03
Communications support
Product description, benefit language, customer education, short on-pack copy, sales-team materials.
- 04
Right to use the mark
After approval — the Aloha Fungi mark on packaging, product page, landing page, sales deck and marketing materials.
How the process works
- 01
Product brief
First we establish what product you want to build and who it's for. Coffee for office crowds is designed differently from evening cacao, and differently again from a functional shot for the convenience-store fridge.
- 02
Extract and formula selection
We choose the extract, dose and format. We work only with extracts that have passed Aloha Fungi selection and meet our quality standard. We check that the composition makes sense technologically, in taste and in communication.
- 03
Label, description and claims
We move on to the label, product description and claims. At this stage we make sure communication is clear without crossing EU food regulations.
- 04
Mark-use agreement
After the formula and communication are approved, we sign the mark-use agreement. Only then can the product be labelled as Made with Aloha Fungi Extracts or Aloha Fungi Approved.
Who is it for?
- For brands that want to add functional mushrooms to a product and benefit from our brand image
- For coffee, matcha, cacao, chai and functional beverage brands
- For producers of bars, instant blends and functional food
- For stores, clinics, wellness practitioners and supplement brands building their own product
- For companies that want to test a new category without building the entire supply chain from scratch
Who it's NOT for
This is not a program for companies hunting the cheapest mushroom powder on the market.
It's not a logo automatically added to every wholesale order.
It's not a shortcut to using the Aloha Fungi brand without control over the finished product.
We don't approve products built on raw material outside our selection, even if it is formally the same species. Lion's Mane, Reishi or Cordyceps can be very different in quality depending on origin, part of the mushroom, extraction method, carriers and documentation.
The Aloha Fungi mark goes to products we can sign off with our standard. If a product has a weak dose, unclear composition, hidden carriers or communication based on overpromises, it will not get approval to use the mark.
Build your product with Aloha Fungi extracts
Let's talk about your formula. Find out whether your product can carry the Aloha Fungi mark.